• Loading…

Toy Story

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Sponsorship Credits / 2008

We open on an usherette, sat in an empty cinema. She talks to the camera about how ‘Toy Story’ is a meditation on the trials of puberty and sexuality: ‘Woody is limp and ineffectual, particularly around Bo Peep, showing his sexual inadequacies. Suddenly, Buzz appears. He’s a shiny, ten-inch, battery-operated toy, guaranteed to take Bo Peep... ‘to infinity and beyond’. It’s really a film about how, despite being occasionally limp and unresponsive, what men do provide is variety. They’re not gonna give you the same thing over and over again like Buzz Lightyear.’ Cut to a cinema sign: See films differently. Cut to the VW logo and the endline: ‘Volkswagen supports independent cinema.’

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again