• Loading…

Dangerous Liaison

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Commercials 61-120 seconds / 2008

This advert highlights Levi’s credentials as the original jeans brand while showcasing the latest season’s designs. Levi’s has a rich heritage spanning 130 years since its origins as essential workwear in San Francisco in 1873. The brand has evolved over the decades with innovations that defined the look of the period, yet always found inspiration in its heritage. This idea is encapsulated in the new brand endline: ‘New from the original’.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again