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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2008

On a sunny day in New York, a red plasticine blob comes out of a drain. As it hits the pavement, it takes the shape of a rabbit. Every time the rabbit jumps, another rabbit appears. In seconds, hundreds of colourful rabbits are jumping around Manhattan. Excited, they merge, creating a purple wave that slides across a square, crashing at the other end. A whale passes by, raising its tail. Suddenly, a huge red bunny appears out of the tail. This newborn, oversized bunny looks innocently at New York and vice versa. Then he gives himself away in colourful boxes, creating a multi-coloured kaleidoscope.

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