• Loading…

Wellington Zoo Close Encounters

Award: Graphite Pencil

Graphite Pencil / Online Advertising / Digital Innovations / 2008

Our brief was to create a compelling press campaign for Wellington Zoo promoting their Close Encounters Tours. These tours allow the public to come face to face with the zoo’s animals, inside their enclosures. We brought to life just how close to the animals you could get on these tours by creating New Zealand’s first ‘augmented reality’ print campaign. When people viewed the pattern on the print ad through their mobile phone they saw a virtual 3D animal they could explore from any angle. This campaign has shown in a world first that the way people interact with print advertising is about to change. This is only the beginning.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again