• Loading…

Don't Give Up

Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2008

The online ad world is small and messy. Hardly a great place for Apple, a brand that is known for its intelligence, grace and simplicity. So rather than add to the cluttered, intrusive environment, we created a campaign that used the online media space in a new way, letting Apple be Apple online.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again