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Lynx 'Get in There' Mobile Tools

Award: Yellow Pencil

Yellow Pencil / Mobile Marketing / Mobile Marketing / 2008

The challenge with Get in There was to encourage boys who flirt online to get in there and talk to real girls, where the Lynx product can play a role. With this in mind, a series of six mobile applications were created: the first two were sonic tools aimed at a girl’s laughter spot. First, Lynx FX, the soundtrack to your night out, is an application that can help you break the ice without having to utter a cheesy one-liner. It offers a smorgasbord of witty and impromptu sound effects. Second, Fit Girl Finder, sat-nav for your love life. This is an application that allows the unsuspecting female to think you’ve got some powerful chemistry. A honey radar and heart beat monitor rolled into one.

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