• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Lynx 'Get in There' Mobile Tools

Award: Yellow Pencil

Yellow Pencil / Mobile Marketing / Mobile Marketing / 2008

The challenge with Get in There was to encourage boys who flirt online to get in there and talk to real girls, where the Lynx product can play a role. With this in mind, a series of six mobile applications were created: the first two were sonic tools aimed at a girl’s laughter spot. First, Lynx FX, the soundtrack to your night out, is an application that can help you break the ice without having to utter a cheesy one-liner. It offers a smorgasbord of witty and impromptu sound effects. Second, Fit Girl Finder, sat-nav for your love life. This is an application that allows the unsuspecting female to think you’ve got some powerful chemistry. A honey radar and heart beat monitor rolled into one.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again