Ripped Reality Standee
Award: Wood Pencil
Wood Pencil / Graphic Design / Environmental Graphics / 2008
HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were placed around the city to demonstrate to passers-by that what looks real to their eyes is actually a reproduction using HP Advanced Photo Paper.
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