Vinçon is a shop that sells home design products as well as personal items. The aim was to design shopping bags that emphasised its ethos of mixing classic and current objects in both an amusing and ironic way. The intention was to convert some of these objects into Objectbags, by using illustrations on the bag that extended to become its handle. Objects such as an umbrella, a cage with a bird, a watering can, a pasta strainer, a handbag and a teapot were used. These designs showed the distinctive and entertaining approach of the brand, sharing this idea with whoever saw or carried the bag.
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