Sri Aurobindo Consultancy, a software company specialising in data recovery, wanted to advertise to their main audience: IT departments. A special notepad was created and sent to people in IT departments across the country. Every fourth page of the notepad recorded a carbon copy of notes handwritten by users on all three preceding pages. That page also carried the brand message ‘Data recovery specialists’. The copying was made possible by using invisible carbon coating. The notepad became a talking point for IT departments and made the Aurobindo name synonymous with data recovery. It remained on people’s desks and advertised Aurobindo’s services every day. The target audience carried this interactive ad around, looked at it and used it willingly every day.
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