• D&AD Festival 2019
    21-23 May, London
  • 21-23 May, London
Get Passes
  • Loading…


Award: Wood Pencil

Wood Pencil / Direct / Addressed Direct Mail Very Low Volume 1-500 / 2008

Durex Performa condoms are designed to help men last longer in bed. To promote their launch at Erotica, New Zealand’s biggest annual erotic expo, we created the cringe-worthy alternative to not using the condom. ‘Last Longer’ pillowcases, each emblazoned with the bare head and shoulders of an ugly woman, were distributed alongside Performa condoms during the three-day expo. An instruction card instructed men to place the pillowcase over a pillow and lay it at the head of their bed prior to sex. The resulting impression was that this rather unappealing woman was in bed with them, and should they feel themselves prematurely close to finishing, salvation was only a short glance away.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again