• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

MINI Clubman. The Other Test-Drive.

Award: Wood Pencil

Wood Pencil / Direct / Moving Image / 2008

It’s impossible to describe how it feels to drive the new MINI Clubman. So we put the audience into the driver’s seat. With special motion-tracking technology, viewers were able to steer the on-screen MINI Clubman via their body movements. The race on the virtual circuit transformed the normal commercials into a thrilling test drive.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again