MINI Clubman. The Other Test-Drive.
Award: Wood Pencil
Wood Pencil / Direct / Moving Image / 2008
It’s impossible to describe how it feels to drive the new MINI Clubman. So we put the audience into the driver’s seat. With special motion-tracking technology, viewers were able to steer the on-screen MINI Clubman via their body movements. The race on the virtual circuit transformed the normal commercials into a thrilling test drive.
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