• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

The Niger Luxury Club

Award: Graphite Pencil

Graphite Pencil / Direct / Digital / 2008

Action Against Hunger wanted to raise the €100,000 needed to finance a sanitation project in Niger. The organisation also wanted to raise awareness about how rampant poor health is hindering development. To communicate this message, we created a website for a fictitious hotel representing everything that Niger could one day be. Upon entering, users are impressed by the luxury and service the hotel offers, but soon realise that everything isn’t as it seems.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again