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The Niger Luxury Club

Award: Graphite Pencil

Graphite Pencil / Direct / Digital / 2008

Action Against Hunger wanted to raise the €100,000 needed to finance a sanitation project in Niger. The organisation also wanted to raise awareness about how rampant poor health is hindering development. To communicate this message, we created a website for a fictitious hotel representing everything that Niger could one day be. Upon entering, users are impressed by the luxury and service the hotel offers, but soon realise that everything isn’t as it seems.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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