• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Tagged in Motion

Award: Wood Pencil

Wood Pencil / Digital Installations / Digital Installations / 2008

Can there actually be graffiti without solid backgrounds like walls or trains? Jung von Matt/next agency for interactive communication dealt with this question. Its latest project shows how these graffiti would look like. The project ‘Tagged in Motion’ forges links between real graffiti art and its virtual depiction. The centre of attention of the project is the world-famous graffiti artist DAIM. Equipped with the appropriate technology, he ‘sprays’ digital graffiti into empty space. In a large hall, three cameras capture, via Motion Capturing, the movements that DAIM executes with his virtual spray can. The data is shown to him in a pair of video glasses – as free-floating 3D graffiti in space. The result is street art of the next generation!

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