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Solutions for the Modern American Life

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications: Digital/Interactive / 2008

*S,C,P,F... Miami launched a self-promotional, multi-platform campaign to communicate its ‘just arrived’ point of view about the United States and the American way of life. Using the ‘Americanos since 1997’ tagline, the agency created the *S,C,P,F... Solutions for the Modern American Life concept, developing and launching a series of products, methods and techniques that would help America and Americans through their daily problems. The *S,C,P,F... solutions were shown in a series of posters, print ads, videos and photos, plus one video game. Most of this material and some extra stuff can be found at www.scpfsolutions.com/2007.

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