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V&A Uncomfortable Truths Identity

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications: Printed Material / 2008

‘Uncomfortable Truths: The Shadow of Slave Trading on Contemporary Art & Design’ was an exhibition commemorating the bicentenary of the parliamentary abolition of the slave trade. The core identity is based on colourful ink droplets, which have been manipulated into silhouettes of African profiles. Conceived to reflect the notion of stereotyped identity, a different head emblem represented each of the 11 contributing artists. The campaign is punctuated by these colourful profiles to create a vibrant and coherent identity. The use of colourful inks was continued through ‘Traces of the Trade’ – a series of trails linking objects throughout the gallery to the central theme. The interweaving arrows make a visually striking device which helps visitors navigate around the gallery.

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