• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

BozarShop Identity

Award: Graphite Pencil

Graphite Pencil / Branding / New Branding Schemes: Small Business / 2008

BozarShop is the museum shop of Bozar, the centre for Fine Arts in Brussels. It features a wide range of art books, CDs, DVDs and magazines. Base is a partner in the store and collaborated with architects Lhoas & Lhoas on the retail design, while also developing its identity with the goal of attracting a broad audience. Working within a tight budget, Base combined homemade imagery (snapshots) with a very simple typographic composition and direct copywriting. The result was fun, friendly, a bit like YouTube, real, and undesigned. This mindset and aesthetic is reflected in all BozarShop’s communications and merchandising.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again