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Whopper Freakout

Award: Wood Pencil

Wood Pencil / Ambient / Ambient / 2008

To coincide with the 50th Anniversary of the WHOPPER, Burger King conducted a social experiment removing the iconic WHOPPER from the menu. The first phase of the experiment explored deprivation to see what would happen if America’s most beloved burger was removed from the menu ‘forever’ without any announcement. Phase two took the social experiment to another level when in lieu of the WHOPPER customers were given competitors’ burgers.

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