‘Madman's Reward’ Packaging
Wood Pencil / Writing for Design / Packaging / 2007
The story behind the brand inspired the label and name for Madman's Reward, a boutique vineyard near Gundagai in Australia. Winegrower Jim Coe had a 50-hectare vineyard planted in incredibly rocky soil, and almost gave it up for lost as the drought took its toll. Against all odds – and the local expert's advice – he persevered. The vines survived and Jim's genuine amazement at the quality of the fruit became the brand's story, told from a different angle on each variety. The narrative style, using local vernacular, creates an earthy, realistic view of the grower battling the elements to produce remarkable results; a striking contrast to the majority of wine labels which focus on food matching and cellaring.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.