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Absolut Ruby Red

Award: Wood Pencil

Wood Pencil / Websites / Websites / 2007

The objective of the campaign was to create awareness of the new flavour of the Absolut Vodka family: Absolut Ruby Red. The creative concept is an online musical about the grapefruit everyone has been waiting for . . . Absolut Ruby Red. The target group was adults above the legal drinking age (21 in most markets) to 35, mainly living in metropolitan areas.

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