• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Tea Partay

Award: Graphite Pencil

Graphite Pencil / Viral / Viral Films / 2007

Smirnoff Raw Tea needed to make a big splash, with very little money, in a Northeast test market during the peak summer months. So we utilised an alternative channel: viral video. And to make it resonate, we decided to celebrate the people in our test market who summered, through a hip hop video. 'Join The Tea Partay' was born. Our insight was dead on; the video had more than two million hits in its first five months on YouTube, and has appeared in The Wall Street Journal, The New York Times, Good Morning America and CNN – to name but a few.

  • Tea Partay
  • Tea Partay
  • Tea Partay
  • Tea Partay

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again