We created a new activity to rival the 2006 Football World Cup: fingerball. This sport was fronted by a fanatical HP user who posted videos of his amazing moves on his blog, which also showed you how to start playing fingerball. The activity started before the World Cup and continued afterwards, with more films and content appearing every few days. During this time it was seen by over eight million people and featured on TV, newspapers and countless websites around the world.
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