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Bodygroom Electric Shaver

Award: Graphite Pencil

Graphite Pencil / Viral / Interactive Virals / 2007

This site's objective was to launch the Philips Norelco Bodygroom product in the US. Philips wanted to encourage men to check out the Philips Bodygroom by making them realise there's a better way to trim their body hair. Our target audience was men, aged 25 to 34, who were already shaving or trimming their body hair, but had not yet been exposed to shaveeverywhere.com.

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