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Some Days / Now and Then / The Country / The Best Cigarette / No Time

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2007

We produced 11 short films based on the poetry of acclaimed former US Poet Laureate, Billy Collins. Nine different animators used a range of styles to bring these unique films to life. Mr Collins provided the voiceover for each film. We licensed the finished films to the Sundance Channel who ran them as branded content (the copyright belongs to JWT – no small feat in an industry that is moving towards producing more content than traditional advertising). Additional films will be launched in 2007 and we are currently in the process of marketing a DVD containing a compilation of the work.

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