Aiming for a simpler, harder look for the titles of the re-launched Bond franchise, director Daniel Kleinman and William Bartlett, Head of Inferno at Framestore CFC Commercials, took the essence of the casino – playing cards, roulette wheels and the patterns on money itself – as their lead design elements. Joining Bartlett in the Inferno suite was Framestore Design's Adam Parry, who contributed ideas to the creative pool and worked on their implementation. By using an animation-like technique – rotoscoping – over real footage of fights, Bartlett created something that used crude, almost abstract shapes, yet still looked fantastic because the movement was so real. The finished look was simultaneously retro and ultra-modern.
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