Go Wild
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Special Effects / 2007
A fan sprays his underarms with Sure deodorant before going to watch the game. Suddenly we see him as a wild animal: roaring, chest-beating, jumping up and down. He mixes with all the other fans, who appear like pack animals. They are alpha males on match day.<br/>Title: "Sure. Protection that lets you go wild."
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