The TV ad shows how teenagers act at an age when childhood is ending; they need and want privacy to talk about their experiences. In an empty classroom, a ten-year-old girl looks forward to sharing a secret with a friend. She confesses that she has just started wearing a bra. A six-year-old boy runs into the classroom and starts shouting out his companions' names. The girls feel deeply embarrassed as younger children start coming out of their hiding places, looking astonished. While they were playing hide and seek, they overheard the girl's secret.
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