Humanity
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 60 Seconds / 2007
The film takes the form of a simple flowing narrative drive of a Toyota car through an urban/suburban environment. While the film takes an elegant and traditional cinematic approach in its portrayal of the car and its surroundings, various details and features of the Toyota range are depicted with a twist. Instead of seeing the exact technical nature of the design features of the car, each item is depicted in a more personal way, using human 'experts' to represent the function on show.
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