• Loading…

O3 White tennis racket

Award: Wood Pencil

Wood Pencil / Product Design / Leisure / 2007

By re-engineering ordinary pin-sized string holes into revolutionary giant o-ports – which liberate the strings – Prince has created a radical new racquet that expands the traditional sweet spot by up to 54 per cent. O3 engineering is the only racquet technology that combines a larger sweet spot with a faster, more explosive swing speed without enlarging the racquet head, increasing its length or adding weight. The first truly pioneering – and highly visible – initiative in the sport since the move from wood to graphite racquets, O3 technology has provided a major stimulus to racquet sales worldwide. Since switching to the O3 White, Maria Sharapova capped a sensational 2006 by winning her second Grand Slam title at the US Open.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again