• Loading…

Marina Tower

Award: Wood Pencil

Wood Pencil / Poster Advertising / Enhanced Poster Advertising / 2007

This outdoor display for Allstate Insurance featured an actual car dangling off the 17th floor of the landmark Marina Towers apartment buildings in the heart of downtown Chicago. Combined with the stunning visual of a car teetering high above the Chicago River, Allstate's well-known tagline of “Are you in good hands?” evoked an emotional response from consumers – and reminded them insurance is about risk and protection. To accomplish the stunt, a team of engineers devised a harness system that required closing down two levels of the parking garage. The display was up for two weeks, during which time it received both local and national media attention.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again