• Loading…

The wrong working environment campaign - petrol pump

Award: Wood Pencil

Wood Pencil / Poster Advertising / Enhanced Poster Advertising / 2007

Objective: To create a campaign that increases the brand awareness of jobsintown.de, taking into consideration the small advertising and media budget. <br/>Concept: Full-sized billboards on the side of service machines dramatise the situation of having the wrong job. This use of media provides an unusual insight into cigarette automats, petrol pumps and washing machines, where people are working in hair-raising conditions instead of the expected machinery. <br/>Target audience: University graduates and anyone who is dissatisfied with a job. People who have already thought of changing their job and, more importantly, people who have good reason to do so but for some reason haven&#39;t thought about it yet.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again