Objective: To create a campaign that increases the brand awareness of jobsintown.de, taking into consideration the small advertising and media budget. <br/>Concept: Full-sized billboards on the side of service machines dramatise the situation of having the wrong job. This use of media provides an unusual insight into cigarette automats, petrol pumps and washing machines, where people are working in hair-raising conditions instead of the expected machinery. <br/>Target audience: University graduates and anyone who is dissatisfied with a job. People who have already thought of changing their job and, more importantly, people who have good reason to do so but for some reason haven't thought about it yet.
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