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Not here but now, China-Zurich

Award: Wood Pencil

Wood Pencil / Poster Advertising / Pavement Poster Advertising / 2007

The mission of Amnesty International is to uncover, document and make public the abuse of human rights. This campaign shows how human rights are abused within only a few hours' flying distance of us. The aim is to make people in Switzerland aware of the issue of human rights and to stimulate discussion. The campaign entitled “It's not happening here but it's happening now” brings the worldwide abuse of human rights to Swiss doorsteps. Two worlds collide on 200 posters, each one adapted to match its surroundings. The brutal scenes from Guantanamo, for instance, suddenly take place in the middle of Zurich. With only 200 posters, the campaign is triggering a resounding national and international response.

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