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Baggage Claim / Drinking Fountain / Driver

Award: Wood Pencil

Wood Pencil / Photography / Poster Advertising / 2007

San Francisco International Airport (SFO) was going completely wireless with the help of our client T-Mobile Hotspot. Travellers could now get wireless web access anywhere in the airport, from the moment they stepped out of their cab until they boarded their flight. Our brief: &#8220;Every square inch of this airport is a wireless hotspot.&#8221; Nice and simple.<br/>We took the universal wireless icon, the &#39;pie piece&#39;, and gave it life, as if it were an energy that emanates from everyone and everything in the airport. Travellers really liked the campaign; they said, if you can believe this, it made the airport seem calm. We have our amazing photographer Christian Schmidt to thank for that. You should use him.

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