San Francisco International Airport (SFO) was going completely wireless with the help of our client T-Mobile Hotspot. Travellers could now get wireless web access anywhere in the airport, from the moment they stepped out of their cab until they boarded their flight. Our brief: “Every square inch of this airport is a wireless hotspot.” Nice and simple.<br/>We took the universal wireless icon, the 'pie piece', and gave it life, as if it were an energy that emanates from everyone and everything in the airport. Travellers really liked the campaign; they said, if you can believe this, it made the airport seem calm. We have our amazing photographer Christian Schmidt to thank for that. You should use him.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.