Children are losing the chance to learn how to create, since most toys are ready made nowadays. Our challenge was to craft products that echo the brand concept, “Born to create”. We wanted products that encourage children to participate in the design process, and find enjoyment in that process. The items give children problems to solve in unusual formats. The T-shirt has a colour area shaped to stimulate children's ideas, and also make them aware of the design process, which always has limits. The outer package uses egg carton material for awareness of ecology, and the shape is easy to display and for children to carry.
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