• Loading…

Oxyride Manned Flight Project

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2007

The purpose of this campaign was to demonstrate Oxyride's battery power in a new way, attracting media attention to reach a far broader audience than would have been possible through conventional advertising. We aired a four-month TV series, inviting viewers to watch the project take shape. And we built a website, encouraging people to communicate directly with the project team members. The project caught lots of attention, including that of the press. It became so famous that powerful media such as Time Magazine and the BBC website picked it up. The media exposure we achieved through news and publicity is estimated to be worth over $4million; brand recognition jumped by 30 per cent and audience reach soared.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again