Japanese mobile phone carrier Au focused on a communication strategy to educate and strengthen brand awareness with its shop customers by using envelopes as its main tool. A young person in his or her twenties is targeted from their teens. Called the 'Entertainment Envelope', the object of these envelopes was to provide information that included services and news in a fun, interesting manner. Different envelopes were produced monthly and distributed for free.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.