• Loading…

Dust Jackets - Statue / Missile / Freebie / Stupid Sandwich

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale / 2007

The aim of the promotion was to increase membership of Exclusive Books' loyalty programme, the Fanatics Club, develop the club's brand and reward existing members. Our idea came out of an insight into the quirky personalities of fanatical readers; they revel in their private world of books and dislike being disturbed by non-readers. We created bold and witty messages discouraging interruption that were printed onto protective dust jackets. These were given to new members at point-of-purchase and on signing up to the club, and to existing members with new purchases. They cropped up all over town, causing widespread amusement and discussion. New membership figures went up by 32 per cent over the promotional period, and club activity increased.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again