• Loading…

Meat poster for HEIDELBERG

Award: Wood Pencil

Wood Pencil / Graphic Design / Posters / 2007

We designed a poster that would show the technology available and be visually conceptual for a seminar by Heidelberg on their colour matching system (maintaining the same calibration between a computer monitor, inkjet printer and printing machine). With regard to the technology, pale colours are more difficult to control than bright colours. Hence the use of the pale colour of meat's skin. The theme is lust: the meat looks real, which repels people owing to its size and clarity. Yet at the same time, this grotesqueness makes it appealing. Gold is lust and the desire for money and beauty. The reason you want to see both the meat and the gold is the same. But equally, meat is grotesque and gold is beautiful.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again