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Award: Yellow Pencil

Yellow Pencil / Environmental Design / Retail & Services / 2007

In 1993, two graphic designers, the brothers Markus and Daniel Freitag, looked for a functional, watertight and robust bag for their designs. Inspired by the multicoloured heavy traffic that hummed trough the Zurich transit intersection in front of their flat, they designed a messenger bag made of old truck tarpaulins, used cycle inner tubes, car seat belts and airbags. In 2006 they decided to sell their bags-made-from-tarps in a shop-made-from-containers. The Freitag Shop Zurich is completely built from rusty, recycled freight containers, which were gutted, reinforced, piled up and secured. It is Zurich's first bonsai-skyscraper. The view of the transit-bridge from the roof of our Freitag Shop Zurich is the same view that started the whole shebang in 1993.

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