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24: The Game

Award: Graphite Pencil

Graphite Pencil / Direct / Integrated Direct / 2007

The TV series '24', starring Kiefer Sutherland, is the biggest show in Fox's history. Tension, intrigue and plot twists make it compelling viewing. We needed to launch the computer game spin-off, '24: The Game' by staying true to the show's values. Let's treat the marketing campaign as a mission just like the game. Let's reward consumers for their efforts and involvement. And let's create the ultimate interactive experience using both traditional and new media.

  • 24: The Game
  • 24: The Game
  • 24: The Game
  • 24: The Game
  • 24: The Game

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