Seymourpowell devised the Play range of vibrators for client SSL International, owners of the Durex brand. The range is made up of three individual vibrators (Charm, Wand and Little Gem) and uses innovative design, based on a broad range of research, to build on the authoritative and established brand values of Durex. The brief was to create beautiful products with high-design values for a target market of those who already use vibrators, but are looking for a brand and product they trust and those who want to buy a vibrator but have never dared to make such a purchase. The final products are the result of many challenging processes, from studying real experience and attitudes, body shape and usage patterns to materials, safety and technological issues.
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