• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Charm Durex / Wand Durex / Little Gem Durex

Award: Wood Pencil

Wood Pencil / Product Design / Health & Leisure / 2006

Seymourpowell devised the Play range of vibrators for client SSL International, owners of the Durex brand. The range is made up of three individual vibrators (Charm, Wand and Little Gem) and uses innovative design, based on a broad range of research, to build on the authoritative and established brand values of Durex. The brief was to create beautiful products with high-design values for a target market of those who already use vibrators, but are looking for a brand and product they trust and those who want to buy a vibrator but have never dared to make such a purchase. The final products are the result of many challenging processes, from studying real experience and attitudes, body shape and usage patterns to materials, safety and technological issues.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again