• Loading…

Daylesford Organic Milk

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Packaging Design / 2006

Daylesford Organic is an organic business producing and retailing their own organic meat, cheeses, milk, bread, patisseries, fruit and vegetables as well as a range of fresh soups, ready meals and own branded products. The brief was to come up with a solution to package their fresh milk that would have minimum environmental impact, whilst retaining the clean and sophisticated feel of the Daylesford ethos. The company decided to invest in Lean Pack by EcoLean, an eco-friendly material that breaks down into water, carbon dioxide and chalk. This material is lighter and less bulky than other conventional packaging, it takes less energy to produce and transport, and there is less waste overall. The printing is the same for all three types of milk, whilst the simple emblematic heart shaped sticker denominates the type of milk at a minimum cost.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again