• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

O2 i-mode Packaging

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2006

i-mode provides internet at the touch of a button on a range of mobile phones from O2. The concept of i-mode was integrated from above the line and communicated in branded product packaging. The packaging design has a much longer life span than the promotional campaign. The letter ‘i’ appears in photography of everyday scenes, creating a subtle presence of i-mode in O2 style imagery. Positioned on the corner of the pack, the design creates a three-dimensional execution providing a distinctive merchandising opportunity for retail environments. The strength of the two brands O2 and i-mode are integral to the design solution, aimed at a multiple target audience.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again