• Loading…

Run / Live Longer

Award: Wood Pencil

Wood Pencil / Online / Online Advertising On Site / 2006

The objective of this campaign was to make people realise the importance of a physical activity in their everyday life. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue. Running is a rigorous cardiovascular exercise and an easily accessible activity. With a decent pair of sneakers and some determination, anyone can run. In order to say this and increase the number of running enthusiasts in Companhia Athletica Gym, DDB Brasil developed this humorous campaign.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again