The objective of this campaign was to make people realise the importance of a physical activity in their everyday life. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue. Running is a rigorous cardiovascular exercise and an easily accessible activity. With a decent pair of sneakers and some determination, anyone can run. In order to say this and increase the number of running enthusiasts in Companhia Athletica Gym, DDB Brasil developed this humorous campaign.
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