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Bell / Trampoline / Numbers / Freefall

Award: Wood Pencil

Wood Pencil / Online / Online Advertising On Site / 2006

Nothing says ‘helpful’ and ‘happy holidays’ like a weird, expertly animated elf. This campaign positioned Discover as the helpful card for the holidays, using a cheeky orange elf as its mascot. In each advert, users were able to control the elf in fun and unusual scenarios that reinforced the cards’ benefits.

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