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Award: Wood Pencil
Wood Pencil / Online / Online Advertising On Site / 2006
Nothing says ‘helpful’ and ‘happy holidays’ like a weird, expertly animated elf. This campaign positioned Discover as the helpful card for the holidays, using a cheeky orange elf as its mascot. In each advert, users were able to control the elf in fun and unusual scenarios that reinforced the cards’ benefits.
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