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120 Not So Standard Features Minisite

Award: Yellow Pencil

Yellow Pencil / Online / Websites Microsites / 2006

The site was targeted at drivers with the Volkswagen mindset. Arnold Worldwide wanted to tap into that spirit through an online car shopping experience like no other. Instead of just presenting information and stats, Arnold Worldwide created 'Feature Films' - 120 short films, each 20 seconds long and focusing on one of the 120 features of the new Passat. Through an open and creative process, Arnold Worldwide made these films with artists, designers and directors from all over the world. The only criteria for each film was to explain what the feature does, and that it should be amazing to watch. Arnold Worldwide wanted the audience to be entertained and learn something about the new Passat. A ‘Learn More’ option was offered with each film and an online glossary with simple descriptions of all 120 features.

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