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Award: Wood Pencil

Wood Pencil / Online / Primary Brand Websites / 2006

Mother London considered this possibly the most difficult brief ever: 'convey the agency’s personality and cover the huge diversity of their people, and do it in a way that no-one else has dared consider'. So, create stand out, intrigue and personality; in fact, ‘everything you wanted to know about Mother, but were afraid to ask...’ The answer was to meet the people who make Mother what it is, in situ, in the biggest Quicktime VR map on the planet.

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