• Loading…

Hitchcock

Award: Wood Pencil

Wood Pencil / Music Videos / Animation & Motion Graphics / 2006

This is a rhapsody of choreographed electric cars, that would make an Olympic synchronized swimming team blush. After getting agitated by the abundance of 4x4's, Reuben Sutherland put the first 10 seconds of the video together and showed it to the band, who loved it. The photo-realistic cars were created with stills of a Lada that were then multi-layered to enable them to appear 3D. These were then animated and composited with the back plates. All post production was completed by Reuben Sutherland in After FX.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again