Hitchcock
Award: Wood Pencil
Wood Pencil / Music Videos / Animation & Motion Graphics / 2006
This is a rhapsody of choreographed electric cars, that would make an Olympic synchronized swimming team blush. After getting agitated by the abundance of 4x4's, Reuben Sutherland put the first 10 seconds of the video together and showed it to the band, who loved it. The photo-realistic cars were created with stills of a Lada that were then multi-layered to enable them to appear 3D. These were then animated and composited with the back plates. All post production was completed by Reuben Sutherland in After FX.
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