Believe
Award: Wood Pencil
Wood Pencil / Music Videos / Special Effects / 2006
The Chemical Brothers single, 'Believe', offers an unnerving and blackly humorous glimpse of a mind at the end of its tether. Directed by Dom & Nic, and produced by John Madsen for Factory Films, 'Believe' features some spectacular 3D work and artful compositing from the Framestore CFC Commercials team. 'Believe' shows scenes from the life of a young man whose job at a car factory becomes increasingly untenable as he starts to catch glimpses of a mechanical creature that seems to be following him. The creature - an unholy amalgam of parts drawn from the car assembly line robots - becomes increasingly threatening in its pursuit of our hero, and the video moves towards a surprising and ambiguous conclusion.
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