• Loading…

The Yakult Campaign

Award: Graphite Pencil

Graphite Pencil / Integrated / Integrated Advertising & Design / 2006

Wieden + Kennedy UK created a campaign celebrating the iconic brand and its distinctive attributes. Using a simple, bold graphic style, confident and quirky tone of voice, we explored the reasons why Yakult was the way it was - from its pinkish-brown colour to its indefinable taste. Various media, from Yakult sized TV ads and small space press, through to mugs explaining that hot drinks kill Yakult, all served to underline Yakult's credentials as the proper probiotic.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again