The assignment was to create an internal ‘trendbook’ to be published twice a year, which both in shape and content could be used as a source of inspiration in music, fashion, retail, art and for sociology trends. The Concept: just like a chameleon, the publication maintains its shape, but constantly changes its appearance to fit into its surroundings. As the edition is limited, a special handmade bookbinding was chosen to enable unlimited possibilities and constant experiments with new types of paper and other materials such as leather. Thus it was possible to develop a unique product that offers the user a new, sensual experience, and which reflects the themes of the articles it contains.
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